Privacy Policy

Last updated: February 6, 2026

Björn Jónsson (“we,” “us,” “our”) respects your privacy and is committed to protecting personal data in accordance with Icelandic law and the EU General Data Protection Regulation (GDPR).

1. Data Controller

Björn Jónsson

Vorsabær 2, 804 Selfoss, Iceland

Email: info[at]vors.is

2. Personal Data We Collect

We may collect and process the following personal data:

  • Name

  • Email address

  • Phone number

  • Booking details

  • Payment status (no card details are stored by us)

  • Communications related to bookings or inquiries

3. Purpose of Processing

Personal data is processed to:

  • Manage bookings and payments

  • Communicate before, during, and after your stay or experience

  • Comply with legal and accounting obligations

  • Send service-related and marketing emails, where permitted

4. Legal Basis for Processing

Processing is based on:

  • Performance of a contract (booking)

  • Legal obligations

  • Legitimate business interests

  • Consent, where required

5. Analytics and Tracking Technologies

Björn Jónsson uses analytics and tracking technologies to understand how visitors use our website and to improve our services.

These technologies may include:

  • Google Analytics 4 (GA4) – used to collect anonymized statistics about website usage, such as page views, traffic sources, and device information.

  • Google Tag Manager (GTM) – used to manage website tags and scripts. Google Tag Manager itself does not collect personal data, but may deploy tools that do.

  • Meta Pixel (Facebook Pixel) – used for marketing and advertising purposes, including measuring ad performance and showing relevant advertisements on Meta platforms such as Facebook and Instagram.

These tools may process data such as IP address, browser type, device information, and user interactions. Data may be transferred to servers outside the EU/EEA, including the United States, in accordance with applicable data protection safeguards.

Where required by law, analytics and marketing technologies are used only with user consent, which may be withdrawn at any time via cookie settings or browser controls.

6. Data Sharing

Personal data may be shared with:

  • Booking platforms (e.g., Airbnb, Booking.com, Bókun, Viator, Tripadvisor)

  • Payment processors

  • Service providers necessary to fulfill bookings

Personal data is never sold to third parties.

7. Data Retention

Personal data is retained only as long as necessary to meet legal, contractual, and operational requirements.

8. Marketing Communications

Guests may receive marketing emails from Björn Jónsson where permitted by law.

You may opt out at any time via the unsubscribe link or by contacting info[at]vors.is.

9. Your Rights

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

Requests can be sent to info[at]vors.is.

10. Data Security

Appropriate technical and organizational measures are applied to protect personal data.

11. Changes

This Privacy Policy may be updated periodically. The version in effect at the time of data collection applies.